Chris Evans smells like...Gucci (video)

Deconstruction of a Scent: The Chris Evans Q&A

In the commercial for Gucci Guilty Intense, Gucci's new fragrance, Chris Evans—he of Captain America: The First Avenger and muscular chest fame—walks into a bar, eyes super babe Evan Rachel Wood, and the two get it on approximately one second later. These things happen, apparently, when you are really, really, ridiculously good-looking and doused in the aphrodisiac that is Gucci Guilty Intense. The Frank Miller-directed clip brings to mind our July 2011 cover story on Chris Evans, who had a similar effect on our writer, Edith Zimmerman. In the piece, she goes on a pseudo-date with the actor, and—after a few drinks and flirtations—ends up wasted at his house, only to escape in the middle of the night and hitchhike back home with a "possibly Asian transsexual." True story.

Throughout the profile, Zimmerman attempts to uncover the "real Chris," but gets thrown off when he says things like, "I always say that the times in my life when I've been happiest are the times when I've seen, like, a sunset." To paraphrase her reaction: Like, really dude? Read the piece, and you'll see that it's difficult to tell if he's being sincere or just putting on an act. We recently met up with Evans again, this time to discuss his Gucci ad campaign, and the earnest quotes abounded. (Evans on acting: "You say, 'You are the painter, I'll be your paint.'") During our chat in the penthouse of NYC's Thompson Hotel, we covered the art of acting sexy, the uncoolness of Captain America, and—for old time's sake—the "real" Chris.

GQ: In the ad for Gucci Guilty—all in the span of about a minute—you walk into a bar, spot Evan Rachel Wood's character, and then, bam, baby-making.
Evans: [laughs]

GQ: So, making out with Evan Rachel Wood. Was that good?
Evans: Yeah. It's great, because Evan is great. You know what I mean? It's obviously one of those shoots where you're rolling around with your clothes off, and it could be an...awkward situation. Luckily, I met Evan and [snaps fingers] we hit it off right away. She's young, but incredibly mature and put-together. You got to check your ego at the door at these things, because there's a science to it. It's hard, but take a look: [points to the Gucci ad] You have to position your arm right, you have to hold poses...it can be tricky. But you've got all these great people involved, the best of the best, and you want to make sure you bring the same level of professionalism to the table. And with someone other than Evan, it could've been stiff, awkward, or uncomfortable. Luckily, Evan is a pro.

GQ: What is actor make-out strategy, anyway?
Evans: Well, ideally when you're doing that in film, hopefully you can surrender to the moment, and it'll be believable. Again, when you have someone that's comfortable with themselves and willing to let go, it's going to work.

GQ: I watched a clip of you talking about scent memory on the set of the shoot, but you never elaborated on the memories. What are they?
Evans: It could fall under a lot of different labels. My experience with scent memory is rooted in my childhood. A woman could walk down the street and she'll smell like my mother. Another is chlorine [snaps fingers] and I'll remember a buddy's house I went to. I love things like that; I love the connection that scents have to your memory, stronger than even the memories themselves. It's amazing how that can [snaps fingers] take you somewhere. What Gucci Guilty is going for is a memory of something sexual and provocative and intimate. Charged. I don't know if I've had...I was going to say I don't have enough experience to have memories that are...well, that's not true. Um, I like the fact that the campaign went with a theme as opposed to two people rolling around on a beach or something. It was a mini-story, a short film.

GQ: Why do you think "guilt" is associated with the cologne?
Evans: Well, I think it's something relatable. Everyone has a little bit of a guilty side to them. And I think that's what the cologne is trying to evoke.

GQ: The ad's a very accelerated experience—the characters just jump into things, so maybe that's where the guilt would come from, but I don't know if the characters necessarily feel guilty...
Evans: Well, guilty can be fun. Guilty doesn't have to be the worse thing in the world.

GQ: This is true. Is it all right if I ask about your GQ profile?
Evans: What was the GQ profile?
Publicist: The cover.
Evans: Oh, the cover!

GQ: So, obviously a profile is a very complex thing, and in our July cover story, our writer Edith Zimmerman wasn't completely sure what to make of you. If I were to ask you, point blank, what is the "real you," what would you say?
Evans: Well, depends on what the question is...if a profile takes a couple of days, you can't fit a microcosm in 10 words or less, you know, "The real me is..." In those interviews where someone is doing a profile, I think the goal is to go in there as honest as possible and wear your emotions on your sleeve. You might not be able to cover all aspects that constitute what a person is, but I think your character will shine through. Edith was a very cool person, smart girl, she was my age, we had very similar experiences in life, so I just tried to be myself. And I'm a pretty self-deprecating guy—I try not to take myself too seriously. And I have no problem saying that. And, especially in interviews, I think people find that strange, because I think some actors enjoy being interviewed and enjoy hearing themselves speak. I have no problem saying that what we're doing is kind of silly, isn't it? What we're doing? [looks around the room] I feel kind of foolish right now. It's okay to laugh and make light of it. We can still have an in-depth discussion that's of intellectual substance, but you know, you got to poke fun at yourself, and I think Edith got that. And I think she wrote in her article that she wasn't quite sure who I was because I don't think she's used to actors that have no problem saying they're so stupid.

GQ: When you do interviews, how much would you say is you versus "you?"
Evans: I say a healthy 90-10. I obviously might swear a little more in real life, you know what I'm saying? There's still a little professionalism—you can't say whatever you want to say. But I have no reason to lie; I have no reason to say anything I don't believe, especially for something like this [points to Gucci ad] If the product or the film is something you're proud of, it makes it a lot easier, because I've got nothing to hide. I can tell you anything, and it's not only going to be the truth, but it's also going to serve the purpose of the product. Because, I mean, look at this. [points to Gucci ad] I'm honored to be a part of it.

GQ: Right, you said it's a science. What is the "sexy strategy" then?
Evans: I was trained in acting, so doing things like this, it calls for elements of that. But when you're working with great people, like [director] Frank Miller, people who are obviously the best at what they do, you surrender to them. You say, "You are the painter, I'll be your paint, I'm going to trust you." When my agents called and said I got the Gucci thing, I said, "Wow, I can really just let go. If they tell me to do something, I can have faith that it's going to be the right thing to do." And, you know, proof is in the pudding.

GQ: Moving on to your upcoming films, you're playing the mentor of Michael Shannon's hitman character in Iceman, but you're actually the younger guy.
Evans: Well, it's just a matter of who has more experience in the hitman game. It's not necessarily about the fact that I'm older, crotchety or wise, because [my character has been] doing this a while. They say "mentor" a lot, but it's really not that...I just expose him to a few different...methods.

GQ: Of freezing people.
Evans: Yeah, exactly.

GQ: And in The Avengers film, Captain America gets paired with a team of other superheroes. Why is Captain America the coolest?
Evans: I don't think he's the coolest guy—he's far from it. He's a straight- shooter. He's probably pretty boring as far as a character goes, but I feel like he grounds things. When you have these giant personalities and egos, there needs to be someone who brings them back down and reminds that this is a team, not the individual show.

GQ: How attached are you to that character?
Evans: The first time I read the script before I took the job, there was a little hesitation, because as an actor you want to sink your teeth into something raw and grittier. The truth is, I've grown to really fall in love with the character. I have a friend in Bosnia that I based the character off of, who is very down-the-middle, very straight-laced, but the best guy you'll know. And when you really live in that headspace all day for months at a time, you can't help but take some of that home with you. This sounds silly, but you like the way you feel about yourself. You like the way you look at things when you really are doing things for the right reasons. No ego, completely selfless. It's a great way to be. I've really grown into the guy.

Source: http://www.gq.com/style/blogs/the-gq-eye/2012/01/deconstruction-of-a-scent-the-chris-evans-qa-2.html

Is Captain America Star Chris Evans the Luckiest Man Alive?



The face of Gucci Guilty Intense discusses his sexy video shoot with Evan Rachel Wood, his plans for the holidays, and how he gets in shape for all those comic-book movies.

Interview by Jason Chen

We recently got the chance to sit down with Chris Evans—the star of Captain America and the face of Gucci's Guilty Intense fragrance—to learn a little bit about what it's like to represent a fragrance campaign and, um, Captain America. Turns out it's not all that different from our lives—the guy still chills at home and picks up his little sister. Read on for more.

DETAILS: So let's start off with the campaign video. Sexy stuff. How was working with Evan Rachel Wood?
Chris Evans: She's awesome. We actually instantly got along because she's very much my type of girl: Very laid-back, likes to go out and have a good time. And this was a shoot where you have to check your ego at the door because you're rolling around with your clothes off and it's intimate, and Evan and I got along right away.

DETAILS: So obviously you're a fan of the fragrance. How do you like to put it on? You ask 10 guys and you'll get 10 different answers.
Chris Evans: I actually don't put any directly on my skin like I know a lot of guys do. I like to do a couple spritzes and the walk through. You don't want to overdo it. You don't want to be the guy that people smell and are like, "Come on, bro."

DETAILS: What's the rest of your grooming routine like?
Chris Evans: I'm a pretty low-maintenance guy. If I had my way, I would keep my head shaved year round so I wouldn't have to worry about hair. I also like having a beard. I really try to spend as little time as possible on grooming. I think if you have a good moisturizer and a solid razor to clean up the beard, you're golden.

DETAILS: What about your diet and workout routine? You had to get ripped to play Captain America both in that movie and in The Avengers.
Chris Evans: Well, as of late there really hasn't been one. I decided to take a bit of a break! We finished The Avengers back in September, and coming from Captain America right into The Avengers, essentially I felt like I'd been working out for over a year straight. So I've taken a bit of a break. But when I am working out, diet doesn't really come into it. I have a pretty fast metabolism, so I don't really have to worry about getting pudgy. What I try to do when I'm working out is taking in a lot of heavy protein—clean chicken, clean meats.

DETAILS: And your workout?
Chris Evans: My workout routine isn't too fancy either. I don't have some cool P90X thing that I do. I just pick up heavy stuff and put it back down. It's really simple stuff. It's like the stuff I learned in high school.

DETAILS: Well, it's obviously working! Since it's the end of the year, let's talk about some of the cool things that you loved this year. What's your favorite movie of 2011? Besides your own, of course.
Chris Evans: I have trouble with this because I'll say movies that are, like, four years old! I really liked The Fighter. Was that this year or last year? I don't see movies! I watch movies that were, like, from years ago. I heard Warrior was great. I didn't see it, but I read the script and I actually wanted the job.

DETAILS: Okay, well, how about the music album you're listening to? It doesn't even have to be from this year.
Chris Evans: Do people still buy albums? It's so heartbreaking. I remember going to Strawberries and Tower Records and buying an album and listening from beginning to end and going through the book, but who does that anymore? Although someone just gave me the XX with Notorious album.

DETAILS: I know that—it's great!
Chris Evans: Oh my goodness, I'm killing it. It's not great, because I'm going to hate it in a month since it's the only thing I'm listening to.

DETAILS: What are your holiday plans this year?
Chris Evans: I'm from Boston, so I've actually been there since September. I try to take at least a month off, and this year I got lucky and got a couple. So I've been in Boston and will be there till January.

DETAILS: What are your favorite things to do in Boston?
Chris Evans: Nothing. That's the best part. When you go to Boston, that's an indication that you're not working. If you're not working, that means sleeping late, hanging with the family. My whole family's there, so I go back to the house that I grew up in and do stuff that I did 15 years ago. I'll run errands with my mother and pick my sister up from school.

DETAILS: It's funny, you don't have a trace of any Boston accent.
Chris Evans: Get a few drinks in me and it'll come out.

DETAILS: Do you have any new year's resolutions?
Chris Evans: It's been, like, the same new year's resolution for, like, a decade, but I really think I'm going to do it this year. I always say I should do more yoga. Or do yoga—more would mean I do some. I've done none. But I always want to do yoga because I'm getting old. Nerves are getting pinched every other day, and I really just gotta get more limber.

DETAILS: Do you have a special kind you want to get into?
Chris Evans: I actually did Bikram—

DETAILS: We did a story on Bikram Choudhury! All about the cult surrounding him and such.
Chris Evans: I have some friends in L.A. who trained with him, and I've heard . . . not the best things! But I've done his yoga, and I almost passed out. I don't think that's the one for me. I'll just do the standard yoga. Just watch, though, we'll do this interview again next year, and I'll be like, "I really want to get into yoga! Didn't happen in 2012, but 2013 is the year."

Source: www.Details.com

 

Chris Evans & Aliya Jasmine Sovani

Chris was at the MTV studios in NY again to talk about Gucci Guilty Intense.

The World According to Chris

by Emily Hebert
on December 15, 2011

Last night at the Thompson Lower East Side Hotel, Chris Evans held court as Gucci’s reigning fragrance king (the brand’s creative director, Frida Giannini, has called him“smoldering”). On the agenda: discussing his latest Gucci Guilty campaign, Gucci Guilty Intense. Unlike the original Gucci Guilty cologne, the Intense version has pumped up notes of amber and leather, making for a more sensual fragrance—and, of course, a steamier print ad and TV commercial (Evans and leading lady Evan Rachel Wood are thisclose).
Evans appears to be taking his sex symbol status in stride. “The character is a little bit cooler than I think I am—he’s a cowboy and drifter,” says Evans of the role he plays for Gucci. “But that’s what makes it exciting. It wasn’t just me frolicking around in the sand. When I met with [director] Frank Miller, we talked about backstory and character. Instead of being a model or prop, I was able to play upon the stuff I’m trained in, which I liked.” What else does Evan like?

1. Evan Rachel Wood. “There was instant chemistry. She’s young—she’s only 24—but she’s very mature, smart, and professional. When I was that age, I was picking my nose! We had to be very scantily clad and comfortable together, and if Evan had been any less than who she is, I think those scenes would’ve been harder.”

2. Gucci suits. “Back when I was 19 or 20 I was at my first press junket. It was for a critically acclaimed film called Not Another Teen Movie. It was the worst movie ever, but I had to go to an event for it and needed a suit. I didn’t have much money, but I splurged and treated myself to a Gucci suit. And I think if you go back and look at my professional career from 1999 to 2003, you’ll see that I wore the same Gucci suit! I wore it at least 30 times. It was the one nice thing I owned, and happened to be Gucci. Oh, the irony.”

3. Ponytails. “I really like when women wear ponytails. Is that weird? I especially like high ponytails. I love women who can live in sweatpants and sneakers. I don’t think women believe that, but I mean that completely wholeheartedly.”

4. Playboy magazine (or not). “I’m Irish Catholic, so I think I’m always a little guilty. But the first time I saw a Playboy magazine in third grade, I told my mother. I felt horrible. I’d been at my friend Tom’s house when I saw it, and I was silent the whole car ride home. When we got home, I said, ‘Ma, I have to tell you something—I looked at a naked lady.’ She said it was okay and that it wasn’t a problem. But I wasn’t allowed back at Tom’s house!

5. Boston. “I’m never going to be one of those guys that dumps on L.A. I like L.A.—I met a lot of great people there. It’s like a department store—it has everything, and it’s massive. If you can cut a life out according to your own personal cloth, it can be fantastic. But for me, Boston is just home. It’s where I’m from, and it’s where my family and friends are. From the time I started acting in ’99, I always said that if I ever can do what I do from Boston, I will. So that’s what I’m doing.”

6. Jeggings. “Should I know what jeggings are? I don’t know what they are. Oh, wait—they’re jeans with stretch to them, right? I wore a pair of jeans not too long ago that had a little bit of stretch to them, and they were great! Besides a good pair of jeans, I also like belts—a solid belt makes a statement. I’m not a fashion guru, but I’m learning!”

http://fashion.elle.com/beauty/2011/12/15/the-world-according-to-chris/

2 Gucci Guilty Intense Wallpapers & 2 new pics

Flashback - The Scene Of A Scent

New Gucci Guilty Intense commercial

See the Gucci Guilty Intense commercial below:

Gucci Guilty becomes Intense

Chris Evans photoshoot for promoting Gucci Guilty Pour Homme



Here are some photos of a shoot Chris Evans did for promoting Gucci Guilty Pour Homme. If you have any idea who the photographer is or if you have more photos from this shoot, please let me know.

They're so cool I want more!!!

Flashback - Chris Evans & Evan Rachel Wood photoshoot for Elle

Photos for Elle by Dan King

Chris Evans Gucci Guilty behind the scenes interview

Gucci Guilty Behind the scenes photos

Screencaps Gucci Guilty behind the scenes

I've made some screencaps of the Gucci Guilty behind the scenes video, just for fun!

Behind the scenes with Gucci Guilty

New photo of Chris Evans for Gucci Guilty Pour Homme

(Click to enlarge)

New campaign photo of Chris Evans for Gucci Guilty Pour Homme.

I love his smoldering eyes...

2 new Gucci Guilty Pour Homme wallpapers

Gucci Guilty Pour Homme - Director's Cut

Another Gucci Guilty Pour Homme trailer

Here's another trailer for Gucci Guilty Pour Homme with Chris Evans and Evan Rachel Wood. I also made two more screencaps just for our enjoyment.

Gucci Guilty Pour Homme trailer

2 new screencaps of the Gucci Guilty Pour Homme trailer and see the trailer below!